WATERLOO, Iowa - Horizon Elite Motors, which lists its address as 444 Park Rd, Waterloo, Iowa, is a scam. According to the buyer's account, the buyer wired $18,350 for a 2023 Kubota SVL75-3 and received no unit.
The listing targeted buyers seeking a late model skid steer with low hours and a modest asking price; the advertised combination made the machine attractive to contractors or operators needing a ready-to-work loader without a long hunt for inventory.
The listing
The seller's published listing described the machine as a 2023 Kubota SVL75-3 with 162 engine hours and noted the unit was "Used." The page showed an asking price of $18,350 and identified the model and hours as the core facts a buyer would use to compare machines.
What made the advertisement stand out was the apparent balance of a recent model year and relatively low hours combined with an asking price below typical retail for comparable machines. Those three facts together can prompt quick decisions by buyers who want a late-model machine at a below-market figure.
How the sale unfolded
According to the buyer's account, the buyer was searching for a skid steer and located the Horizon Elite Motors listing online. The buyer's account says they compared the Kubota to other listings and decided the combination of model year, hours and price suited their needs.
The buyer's account says they used the contact information on the Horizon Elite Motors listing to make an agreement at the listed price. According to the buyer's account, the purchase was completed with a single bank wire for the full asking amount.
After the wire was sent, the buyer's account says they waited for the machine to be delivered or for arrangements to collect it. The buyer's account reports that no machine ever arrived and that the seller did not transfer equipment into their possession.
The buyer's account describes the outcome simply: $18,350 was sent by bank wire and no 2023 Kubota SVL75-3 was provided to the buyer. The buyer's account is the basis for the assessment that Horizon Elite Motors did not deliver the advertised unit.
What the website shows
The site operates under the trading name Horizon Elite Motors and publishes the street address 444 Park Rd, Waterloo, Iowa, a phone listed as +10000000000 and the contact email support@horizonelitemotors.com. The specific listing is at horizonelitemotors.com/listing/2023-kubota-svl75-3/.
Domain records show the horizonelitemotors.com name was registered on Sept. 17, 2026, through HOSTINGER operations, UAB. The registration date is only days before the report reached this desk and the site does not publish any dealer licensing or DOT numbers on its pages.
How these schemes work
Federal guidance to equipment buyers highlights a few recurring signs seen in deceptive listings: recent model years and low engine hours used as bait, prices set to encourage immediate purchase, and sites created only days or weeks before they appear in searches. Buyers who pay in full before inspecting a machine face greater risk when those signals are present.
The Horizon Elite Motors listing combined a 2023 Kubota SVL75-3 with 162 hours and an $18,350 asking price while the domain record shows registration on Sept. 17, 2026. Those specific facts match several of the patterns regulators and investigators say frequently appear in problematic listings.
If you sent money
If you wired funds after dealing with Horizon Elite Motors, contact your bank immediately and ask whether a wire recall or reversal is possible. Keep every receipt, invoice, email and text tied to the transaction.
Record the domain and the listing URL, then file reports online with the FBI Internet Crime Complaint Center at ic3.gov and with the Federal Trade Commission at reportfraud.ftc.gov. Provide the registration details and the listing link when you file.
